Coworking Spaces in Germany during the Covid-19 Crisis Utilized for Homeoffice and Homeschooling |..

Aims: To capture the perceptions of coworking space (CWS) users during the covid-19 crisis in terms of operation, physical proof, and people components of the service marketing mix for homeoffice and homeschooling purposes. Research Design: This is a naturalistic grounded theory study that investigates users' impressions of coworking spaces. Study Location and Timeframe: Coworking spaces in Germany during the Covid 19 crisis, March 2020 to August 2020. Methodology: We surveyed 200 people (88 men and 112 women; ages 18 to 88) who used the various facilities of different types of coworking spaces for entertainment, industry, or education as workers, entrepreneurs, retirees, or students.

Comfort and environment, as well as cleanliness and protection, are very critical for the process (Mean 3.48, SD 1.31, r = 0.529).

Place was stated in the physical evidence in terms of access and the facility itself (Mean3.54, SD 1.11, r = 0.650). With management, employees, and customer mix, people (Mean 3.31, SD 1.27, r = 0.619) make the CWS work. Conclusion: After an initial lockdown during the covid-19 crisis, coworking spaces saw a significant increase in popularity, and this trend will continue in the New Normal, with home offices and online learning becoming the standard, while CWS focuses on operation, physical evidence, and people as part of their marketing mix.

Please see the link - https://www.journalsajsse.com/index.php/SAJSSE/article/view/30219