Coworking Spaces in Germany during the Covid-19 Crisis Utilized for Homeoffice and Homeschooling | S

Aims: To capture the perceptions of coworking space (CWS) users during the covid-19 crisis in terms of process, physical evidence, and people components of the service marketing mix for homeoffice and homeschooling reasons.

Study Design: This is a naturalistic grounded theory study that investigates consumers' views of coworking spaces.

Study Location and Timeframe: Coworking spaces in Germany during the Covid-19 crisis, March 2020 to August 2020. Methodology: We surveyed 200 people (88 men and 112 women; ages 18 to 88) who used the various services of different types of coworking spaces for enjoyment, business, or education as employees, entrepreneurs, retirees, or students.

Comfort and atmosphere, as well as cleanliness and safety, are very crucial for the process (Mean 3.48, SD 1.31, r = 0.529). Location was indicated in the physical evidence in terms of access and the facility itself (Mean 3.54, SD 1.11, r = 0.650). With management, staff, and customer mix, people (Mean 3.31, SD 1.27, r = 0.619) make the CWS function.

Conclusion: Following an initial lockdown during the covid-19 crisis, coworking spaces saw a significant increase in popularity, and this trend will continue in the New Normal, with home offices and online learning becoming the norm, while CWS focuses on process, physical evidence, and people as part of their marketing mix.

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