Digital Tourism Marketing 4.0 Collaborative Strategy for Banggai Brothers Area, Central Sulawesi..

Aims: The purpose of this study is to examine the barriers to digital tourism marketing in the Banggai brothers region (Banggai Luwuk, Banggai Islands, and Banggai Laut), Central Sulawesi, to examine the digital marketing strategies that have been used, and to formulate an effective collaborative digital tourism marketing strategy that can be used in the Banggai brothers in the future. Project Design: This is a qualitative research study design. The study took place in Central Sulawesi, Indonesia, between February and June 2020, in the Banggai brothers (Banggai Luwuk, Banggai Islands, and Banggai Laut). A case study is used in this qualitative analysis approach. Data was gathered from regional tourism offices, destination management, local communities, and visitors to tourism attractions in the Banggai brothers through interviews and direct observation. Grounded Analysis (Reduction, Display, and Drawing Conclusion / Verification) is used to analyse data. The dominant issue in tourism is the scarcity of human capital, according to the findings of this study. Conclusion: The digital collaboration tourism marketing strategy plan aimed at the Banggai Brothers area, namely the planning phase using a collaborative market system, is the marketing strategy plan for the Banggai Brothers area. The findings of this study can be used to develop a collaborative tourism marketing strategy 4.0 based on internet usage, especially social media, for the Banggai region and other Indonesian destinations.

Please see the link - https://www.journaljesbs.com/index.php/JESBS/article/view/30269