Improving Delta State Polytechnic Ogwashi-Uku (DSPG) Website for Effective Marketing Cum Global Rank

The purpose of this article is to present a guide for improving the website of Delta State Polytechnic, Ogwashi-Uku (DSPG) for better marketing and global ranking. The report looked at the functions of websites in higher education, reviewed DSPG's web presence and visibility, and identified principles for improving the website's design, content, and value. Both quantitative and qualitative methodologies were used in the research. Primary data was gathered from Google, Google Scholar, Bing, and Yahoo, four of the most popular search engines. Result of Google search shows that DSPG recorded 66,600 Hits in 2019 and 107,000 in 2020; Google Scholar search recorded 318 Hits in 2019 and 395 hits in 2020; Bing recorded 58,800 Hits in 2019 and 52,300 in 2020; while Yahoo! recorded 87,000 Hits in 2019 and 76,300 in 2020. The paper concluded that the institution’s current Webometrics ranking of 213 out of the 249 Nigerian institutions ranked will experience a tremendous improvement in both linkage operations and global competitiveness when the recommendations of this paper are carefully considered and implemented. Thus, it is recommended that a team comprising ICT experts, sound academics and web developers should be set up to oversee the management of the DSPG website for excellent results. In addition, the paper recommends that DSPG Management should encourage lecturers to publish their papers in highly rated open access journals in their various fields and also reconsider using www.ogwashi-ukupoly.edu.ng as the official web address in place of www.mydspg.edu.ng as it is amore fascinating, generally acceptable and effective web address that can leverage DSPG overall performance in line with global academic best practices.

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