Marketing Strategies of Leading Cotton Seed Companies in Telangana State | Asian Journal of ..

Any organization's long-term strategic plan with the underlying goal of gaining a sustainable competitive advantage through understanding consumer desires is known as a marketing strategy. This study also looks at how dealers feel about the market mix elements of competing brands' goods and services, such as product, price, promotion, and place. The research is being carried out in the districts of Jogulamba Gadwal, Mahabubnagar, and Rangareddy in Telangana's southern region.The information is gathered using a random sampling systemthat includes both dealers and farmers. In this analysis, statistical tests like ANOVA and methods like multidimensional scale were used. According to the report, the majority of the dealers are well-educated, middle-aged people between the ages of 30 and 40, with an annual income of more than 7 lakhs. When the commodity, price, promotion, and place elements are considered, the data from the dealers revealed that the strategies used by Kaveri, Rasi, and Nuziveedu are similar, whereas the strategies used by Tata Rallis and other brands such as Ajith, Nidhi seeds are different.

Please see the link - https://www.journalajaees.com/index.php/AJAEES/article/view/30447