Marketing Strategies of Leading Cotton Seed Companies in Telangana State | Asian Journal of Agricul

Any organization's long-term business plan with the core goal of gaining a sustained competitive advantage by understanding client wants is known as a marketing strategy. This study also looks at how dealers feel about the market mix factors of competing brands' products and services, such as product, pricing, marketing, and location. The research is being carried out in the districts of Jogulamba Gadwal, Mahabubnagar, and Rangareddy in Telangana's southern region. The information is gathered using a random sampling method that includes both traders and farmers. In this study, statistical tests like ANOVA and tools like multidimensional scale were used. According to the report, the majority of the dealers are well-educated, middle-aged adults between the ages of 30 and 40, with an annual salary of more than 7 lakhs. When the product, price, promotion, and place factors are reviewed, the data from the dealers revealed that the strategies used by Kaveri, Rasi, and Nuziveedu are similar, however the tactics used by Tata Rallis and other brands such as Ajith, Nidhi seeds are different.

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