Planned Behavior in Overcoming Cognitive Dissonance in Ritual Activities of Homecoming (Case Study..

In Indonesia, returning home has become a national custom. A motorcycle is one kind of transport for homecoming. Homecoming on a motorcycle has several drawbacks and poses a significant risk, as well as a government warning against riding a motorcycle home, but many people still do so. The goal of this study is to discover what dissonances occur in motorcycle riders and how their behavioural, normative, and control beliefs respond to this dissonance.

This study use qualitative case study methods and data collection techniques such as in-depth interviews, with the Theory of Cognitive Dissonance and The Theory of Planned Behavior being used to analyse the findings. The single case category includes research activities on homecoming, which researchers conduct with 18 informants during the Eid al-Fitr homecoming moment in 2019, rather than May-June 2019.

The results showed that found cognitive dissonance conditions in the homecoming activities they live. This Dissonance is indicated from the finding that there is denial of one element which is then followed by or following other elements. This research also reveals the effort to eliminate dissonance using 3 (three) elements of The Theory of Planned Behavior, namely Behavioral belief, control belief, and normative belief, which are in line with the methods used by TCD in eliminating dissonance. This research also reveals elements of behavioral belief to overcome cognitive dissonance.

Please see the link :- https://www.journalarjass.com/index.php/ARJASS/article/view/30188