Retracted: Artificial Intelligence Relationship on Consumer Behavior in Marketing Theory | Asian Jo

A variety of newly developed artificial intelligence (AI) technologies work at the interface between companies and users. This essay explores whether these advances have important implications for the theory of marketing. A wide variety of AI applications that characterize this relationship have been highlighted in the latest literature on the correlation between AI and marketing. Based on these studies, the paper analyzes three types of AI applications: AI-based shipping-then-shopping, AI-based service robots, and AI-based smart goods and domestic robots, but focuses only on applications with a direct effect on the relationship at the very heart of marketing, i.e., the one between companies and customers. The key consequence of this first review is that all three types have to do with mass customization, each in its own way. A discussion of this common trait leads us to consider their ways of mass customization that position the customization process within a broader context of customer needs management, unlike the conventional approach built thanks to versatile automation and product modularity technologies. This shift in approach suggests that marketing should concentrate more on managing the needs of customers than specifically on satisfying those needs. This discovery marks a genuine discontinuity that provides academics and marketing managers alike with a new space for reflection. Please see the link :- https://www.journalajeba.com/index.php/AJEBA/article/view/30296