Role of Novelty and Inertia in Generating Satisfaction and WOM in Smart Wine Tourism | Asian Journal

To respond to COVID-19 and rebuild the tourism economy for traditional wine tourism sites, smart wine tourism is an excellent approach. The use of smart technologies in tourism destinations has recently gotten a lot of attention in the business. The purpose of this study was to look at the effects of novelty and tourism inertia on satisfaction and WOM in smart wine tourism, as well as the mediating effects of satisfaction on the novelty, tourism inertia, and WOM relationship. This study used genuine survey data from 419 visitors who attended a wine cultural event in Yibin, and used a structural equation modelling (SEM) approach to assess the research hypotheses. The study's main findings were that novelty and inertia were important antecedents of satisfaction and WOM, and that satisfaction played a mediating function in inertia and WOM. Finally, the results were broken down into manageable chunks for savvy wine tourism operators and future academics.

Please see the link :- https://www.journalajl2c.com/index.php/AJL2C/article/view/30134