The Knowledge and Accuracy Roles in Explaining the Business Communication on Customer Satisfaction

The composition explains that some SMEs likely to deal with a trade communication problem all the while the market share customer vindication development, e.g., there is a personal interest of attendant, which is the tendency in changeful the information inside the party in every management levels, or the lack of crop knowledge of sales man in communicating the detail news of product/service to the potential shoppers. As such, this study aims to explore the role of trade communication on client satisfaction through the emphasis of information and accuracy, given that skilled are less literatures explain aforementioned role, especially inside the developing countries. Through the application of all-inclusive method, this study collects the dossier from SMEs throughout a distribution of 115 questionnaires. As hypothetical implication, this study finds that knowledge and veracity inside business ideas play a significant role on client satisfaction development. In addition, as administrative contribution, this study again recommends a constructive direction for business owners, particularly SMEs to enhance their shopping strategy.

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